About
Strategic Communications Leader with 9+ years of expertise in driving multi-channel campaigns, stakeholder engagement, and impactful brand storytelling across Sub-Saharan Africa. Proven ability to translate complex ideas into compelling narratives, mobilizing diverse audiences, strengthening organizational reputation, and driving recruitment for key initiatives in climate, gender equity, fintech, and healthcare. Leverages data-driven insights to build trust among stakeholders and optimize communication strategies for measurable impact and sustained growth.
Work
Brand & Communications Consultant
|Brand & Communications Consultant
N/A, Sub-Saharan Africa, N/A
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Summary
Provided strategic counsel and leadership for communications initiatives across diverse sectors, including fintech, healthcare, and social impact.
Highlights
Designed and executed multi-market campaigns, mobilizing audiences across eight African markets (e.g., Afriex, 2023–24) and significantly enhancing product visibility.
Led strategic communications for Pneuma Care (rebranded to North), a women's virtual care platform, successfully promoting safe, discreet, and equitable healthcare access across target demographics.
Delivered integrated multi-channel communications strategies for startups (e.g., Bumpa, Fez Delivery, Infrared, Nomba), leveraging audience research and digital storytelling to strengthen external narratives and boost brand presence.
Conducted in-depth stakeholder analysis and audience research, refining messaging to improve engagement and inform strategic product development.
Payday
|Branding & Communications Lead
N/A, Rwanda & Nigeria, N/A
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Summary
Managed crisis communications and executive messaging during critical growth phases for a fintech company.
Highlights
Directed critical crisis response strategies, safeguarding stakeholder trust and preventing service disruptions during rapid growth phases.
Enhanced customer satisfaction scores by 10-15% through refined internal communications, proactive conflict resolution, and strategic media relations.
Coordinated multi-channel messaging across digital, broadcast, and print platforms, successfully sustaining brand credibility and market reputation.
FourthCanvas
|Partner, Strategy & Communications
N/A, Africa, N/A
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Summary
Led strategic communications and brand campaigns for one of Africa's leading design agencies.
Highlights
Crafted integrated communication strategies, ensuring consistent and positive brand narratives across multiple regions for diverse clients.
Advised high-profile clients (e.g., Nomba, UAF, the Ondo State Government) on executive messaging and critical stakeholder engagement strategies.
Directed successful multi-country campaigns, ensuring strategic alignment with client vision and navigating complex regional dynamics.
Zumalo.com
|Chief Editor
N/A, Africa, N/A
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Summary
Led Zumalo.com, Africa's premier digital platform, spotlighting technology and innovation narratives across emerging African cities.
Highlights
Built and managed Zumalo.com, a premier digital platform, successfully amplifying untold stories and diverse voices across emerging African cities.
Coordinated end-to-end content production, audience engagement initiatives, and strategic partnerships, significantly growing readership and influence within the tech and innovation space.
Adaba 88.9 FM
|Reporter/Presenter
Akure, Nigeria, Nigeria
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Summary
Delivered live reporting and storytelling to enhance public understanding of complex subjects.
Highlights
Covered major events, including state elections, delivering accessible and engaging narratives to a broad public audience.
Strengthened audience trust and engagement through clear, compelling broadcast communications and live reporting.
Education
University of Benin
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B.A.
Mass Communications
Grade: Second Class Upper
Courses
Broadcast
Advertising
Languages
English
Skills
Strategic Communications
Multi-channel Campaign Management, Stakeholder Engagement, Brand Storytelling, Executive Messaging, Crisis Communications, Media Relations, Public Relations, Cross-cultural Communication.
Digital Marketing & Analytics
Campaign Performance Tracking, A/B Testing, Audience Research, Digital Strategy, Content Optimization, Data-Driven Insights.
Content & Narrative Development
Digital Storytelling, Content Production, Narrative Development, Editorial Leadership, Storytelling.
Sector Expertise
Fintech Communications, Healthcare Communications, Social Impact Initiatives, Climate Resilience, Gender Equity Advocacy.
Business Development & Strategy
Partnership Development, Product Visibility, Market Expansion, Strategic Planning.
Thought Leadership
Strategic Management, Branding Strategy, Public Speaking, YouTube Content Creation.